CVS Health | New York City | Environmental Branding

Initial Creative Direction

Branding | Wayfinding | Identity

Bold Impact

Phased Approach | The Theia Story

Phase One | Static Graphics - all graphics were distributed throughout facility when the Dynamic LED wall was installed.

Acrylic, SEG, Wallpaper (Copy) (Copy) (Copy)

Series of individual acrylic images (Copy) (Copy) (Copy)

Series of individual SEG images (Copy) (Copy) (Copy)

Series of individual SEG images (Copy) (Copy) (Copy)

Acrylic, SEG (Copy) (Copy) (Copy)

Wallpaper, Dimensional Letters (Copy) (Copy) (Copy)

Vinyl, Paint (Copy) (Copy) (Copy)

Vinyl, Paint (Copy) (Copy) (Copy)

Phase Two | Dynamic Seamless LED - Curate your brand story | Replaced all static graphics.

Backlit Graphic & Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED & Wallpaper (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)

Dynamic LED (Copy) (Copy) (Copy)